The Cult of Etsy

Friday, January 25, 2008

So I have been looking at Etsy more and more lately and the more I do, the more I have questions, so many questions.

What is it about Etsy? Is it a cult? Some crazy church of craft worship site? It certainly has a very cult like following. The phenomenon of Etsy has been quite an interesting thing indeed. There are oodles of site that are off-shoot fansites of Etsy and all its glory. No shortage of free publicity in that respect.

Now, I knew that there were "tens of thousands" of shops on Etsy. But by that tens of thousands I thought there were maybe 25 or 30 thousand of them. Recently I did a search and noticed that the estimated number of sites shows while the search is working. That magic number was 112,000.

Did you get that?
Really, it's no wonder that only a handful of people look at my shop, what with some hundred-eleven-thousand-nine-hundred-and-ninety-nine other shops to lure them away from my wares. That is a LOT of competition and I really haven't figured out exactly how to use the PR tools to their fullest potential on Etsy so it makes me wonder if it is all worth it.

I suppose only time will tell.

1 witty words:

Andrea said...

I've purchased a few items from Etsy. I most often come upon the seller via some other site - most often flickr. Start posting your flickr pictures to groups and make sure there is a link to your etsy shop on your flickr profile page. I'm pretty new to all this, but what I've noticed is that my flickr pictures didn't have may views until I started posting them to groups.