In reference to my previous posts about alternates to Etsy, I have started doing some comparison shopping of online venues.
One of the first things I look at when trying to assess an online sales venue is the fee structure. That is a bottom line item for me as I have to calculate how much is going out on each listed item to determine the actual profit margin that a product will yield. Seems like a no-brainer, I know but you would be surprised at what I have found at some venues. Take the following example; Ruby Lane boasts 10 years in operation but at the current fee structure, I definitely raised an eyebrow.
(from the site itself, find this info here)
- Set up fee: $75 (refunded if your shop is not approved)
- No Comission fee
- Listing Fee = 30 cents per item
- Monthly maintenance fee: The first 150 items is 30 cents for each item, and then each item over 150 is 20 cents per item.
- Minimum charge of 50 items, or $15 per month.Calculated and charged on the 1st of every month
- Advertising = $20 (monthly for all shops)
So, yeah, that is a LOT of green even for my taste. A little too much. I could never turn a profit based on this fee structure, so my current sales venues, Big Cartel (with my self hosted website) and Etsy are looking pretty fine indeed.
Felt; like something different.
Upon looking at a few newer venues, there was a glint of hope;
The fee structure is simple and looks like the costs will work into my profit margins nicely.
Each listing costs a flat fee of 50 cents, and lasts for one year. The fee is automatically deducted from your account when you submit your listing. When your item sells, the 5% success fee is also deducted automatically from your account. If your item hasn’t sold after a year, the listing will expire and you ‘ll need to renew it.
You can see the deets here;
Another nice way to go is the prepay system; you load your account up (no credit card required? Hope so!) and then when your funds get low your get a notification.
WinkElf also looks promising.
They have a basic fee program or an all inclusive monthly fee program of $5.00. That looks like the best way to go as we all know how quickly fees can add up in a month. The info is all here, though the presentation is a little convoluted. I think it is supposed to be a table but on my screen it doesn't quite look that way so it's a tad confusing.
Basic fee program is as follows:
- Free Listings
Bold Title - $0.05
Picture Slideshow - $0.15
Category Feature - $0.10
- Main Page Feature - $0.25
- 2.5% of Final Selling Price (Minimum Selling Fee - $0.25)
- Homepage feature listing 25¢(per day?) for up to 30 days